You can be the artist who gets ringtones and why people use them. And on those days I might change my ringtone to be Woody Guthrie or Johnny Cash or Paul Simon or Carole King.īut the point is, they don’t know. I mean I don’t know, either I’m reminescing about a time when I was alive or I’m thinking about where the music I love derrived from.
And on those days I might change my ringtone to be Norah Jones or Lyle Lovett or Feist. On other days, I feel lazy, slow and dazed. And on those days I might change my ringtone to be Tori Amos or Dolores O’Riorden or Evanescence or Lucinda Williams. On other days, I feel tormented, dark and intense. And on those days I might change my ringtone to be Dave Matthews Band or Wilco or Ani Difranco. On some days, I feel electric and eager, rowdy like I want to party. And especially, that’s how I feel that day, or that week, or that month, and that’s how my ringtone sounds. I’m doing that because I want people to know that I feel that lazy, twangy, bluesy thing – it’s part of me. Or when I change my ringtone to be Bonnie Raitt’s slide guitar, I’m not doing that because I’m such a huge fan of Bonnie Raitt.
#Slow n easy ringtones windows#
I am trying to express that the way I feel is acoustic in nature, and it kinda feels like a warm sunny room with the windows open and a slight breeze, a thoughful and approachable and articulate kinda feeling – it feels human.
I want people to know that the vibe he creates in his music is one I feel inside. So when I change my ringtone to be part of a song by John Gorka, I’m not just trying to say I love John Gorka’s music. People change their ringtones because they want to express something different about themselves and their preferences. And also vital to understand why ringtones are actually perfect for indies, not as perfect for major labels. This is vital to understand when you go about making and offering ringtones. People set ringtones as an expression of their identity to the immediate world around them. Think about why people might want to use your ringtone – what it says about THEM not you. Was there lapsteel or slide guitar? A drum roll that was catchy? Piano solo? How vain! Think about the sounds on your album – the elements that would be cool if someone’s phone was ringing in your house. And while you’re at it, don’t freaking put your whole song or even your voice in your ringtones. But WHY DO THAT? I mean, why not just edit your MP3 yourself and make a ringtone if you want wan from the band you love that bad? Yes Apple iTunes has made it possible to buy ringtones on their site and push them to your iPhone. Yes of course indie companies like GroupieTunes have made it possible for independent musicians to distribute their music via ringtones. Yes of course Hip Hop and Country music from major labels have dominated the ringtones offered by AT&T and Verizon. But just because majors choose to charge for things doesn’t mean that indies should completely disregard them and exclude them from the marketing suite. And that there are many folks who have worked in the major label structure for so long that their judgment about what is promotion and what is commerce is quite clouded. I will agree that the majors tend to try to make revenue streams out of things that should be free. And if the indies do it, then it’s small time.
Like, if the majors do it, then it’s not cool for indies to do it. I’ve noticed in the last few years that people seem to think marketing/sales channels are either for major labels or for indies. Major labels are not ALWAYS idiotic, you know…
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